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It is not always possible to avoid a medical malpractice claim. However, there are certain standards and procedures that every practice should have in place to minimize the risk of a claim and assist in the defense of any claim. The key elements of every type of medical malpractice claim are that the practitioner deviated from the standard of competent care, and the deviation caused…
The world of aesthetic medicine is becoming more and more competitive. As commercial beauty stores begin to sell product lines to bigbox stores, an increased need for medical-grade products will rise. This increases the pressure on skin care product sales and profitability at many medical spa practices.Big box stores offer a wider distribution of the product lines they carry, which makes them more accessible to…
Adapting to social distancing guidelinesis necessary for the survival of your spa business. The aesthetics industryhas transitioned very quickly into evenhigher standards of sanitation, setting new benchmarks for health and safety. Your ability to adapt and then communicate your realignment means the success and growth of your career. OneLocal, a marketing firm, conducted a survey, asking over one thousandclients what they want in the future …
Being a spa or aesthetics practitioner is an inherently intimate career choice and one that bears intrinsic responsibility. Skin care professionals see clients sometimes at their most vulnerable and are entrusted to maintain client safety while at the spa. This is even more apparent due to COVID-19. The agencies that are responsible for creating guidelines within the industry help practitioners assume this responsibility with pride.…
When approached by potential clients, I spend a lot of time thinking about their PR-ability before pursuing a partnership. Things I consider: • What makes the brand stand out? • Is the brand or spokesperson interesting and engaging? • Can the spokesperson provide credible commentary on various topics? For example, spa, skin care, massage, product formulation, management, and marketing. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} These things are important…

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