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DERMASCOPE The authority on professional skin care

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Choosing Your Platform: Part Two

Written by Debra Locker

When planning story angles with clients, there are times I will comment that a certain angle would be great for television or that a specific product could be in a magazine’s beauty round-up. With many communications platforms to choose from, pitch angles are not one-size-fits-all. It takes creativity, connections, and experience to know where and how to pitch stories. This article is the second in…

Published in Spa PR Made Easy

The Importance of Keeping Your Trolley and Treatment Room Clean

Written by Brittany Facio

We have revered cleanliness as the highest form of self-respect since ancient times. Keeping your treatment room and trolley clean are among the best and easiest ways to show respect for clients and yourself. Familiarizing the basics is necessary for a an effortlessly functioning treatment room. In addition, utilizing a sanitary maintenance area will reduce trolley cleaning time. Organization will aid in the reduction of…

Published in Spic and Span Spa

Maximizing Social Media: Creating Local Partnership

Written by Kelly Conlan

A large and active social media audience is important to almost every business. As a brick and mortar company, focusing your social media efforts on a local level is vital. No matter where a social media follower is located, an account is typically happy to have gained a new audience member. In terms of revenue generation, a distant follower of a local business is unlikely…

Published in Websentials

Top Tips to Become a Better Leader in Your Spa

Written by Mara Shorr

Working with aesthetic medical practices and medical spas across the country, one of the truest common denominators for areas of improvement is that of human resources. After all, your team can make or break the success of your business. At the helm of that team is the leader and if you’re reading this article, that leader is most likely you. Whether the title is manager,…

Published in Top Notch Spa

Best Sanitation Practices Between Services

Written by Brittany Facio

The moment a guest walks into your treatment room, it should be clean in such a way that they should feel as if they are the first person to be treated in your space. A great way to ensure this is to stay organized. By being organized, you will allow yourself to quickly turn over your treatment area, so that you can spend the appropriate…

Published in Spic and Span Spa

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