Retail/Sales

Login
Username

Password

Remember Me
/
Create an account

Name: (*)

Username: (*)

Password: (*)

Confirm Password: (*)

Email: (*)

Confirm email Address: (*)

Captcha: (*)

Fields marked with an asterisk (*) are required.

DERMASCOPE The authority on professional skin care

The Ultimate Analysis: Generating Retail Sales

Written by Alice Pichery

Any proper facial treatment should include a thorough consultation with a skin analysis and, as such, should have enough time set aside during the treatment for this crucial conversation. Why? The rewards are big. This essential step is an art, and if executed correctly and strategically, will not only organically generate retail sales but also cover 90% of the sales process, leaving the spa professional…

Published in Retail/Sales

Hair Removal Retail: 4 Ways to Improve Sales

Written by Lindsay Miller

Providing the best wax each and every time goes well beyond the waxing room. The products clients use at home between their waxing services to prepare for their wax are just as important as the waxing products that you use during the wax. It is important to really understand the client and what their skin care and waxing needs are in order to educate them…

Published in Retail/Sales

Scholarly Selling: Using Education to Increase Retail Sales

Written by Samantha Fishella-Dench, L.E.

Two things that set aestheticians apart from any department store salesperson or direct sales representative are training and use of client education. Yet, many do not use their expertise to their advantage when clients are in the treatment rooms. Perhaps it is the fear of “product pushing” that prevents some from sharing. However, the fact remains that if they are not purchasing products at the…

Published in Retail/Sales

Creating Five Figure Profits with Five Star Retail

Written by Cheryl Whitman

Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology a spa offers, ignoring retail space erodes the bottom line. If a spa is making less than 10 percent of gross sales from retail, it is neglecting both retail space and profit potential. With training, a spa can realize…

Published in Retail/Sales

When Adding Body Services Makes Cents

Written by Ben Johnson, M.D.

The average income of an aesthetician is about $30,000 annually, with the high end of the spectrum being closer to $200,000. In order to reach a higher income tier, skin care professionals often incorporate body treatments, devices, and wellness options into their practices. But, is the introduction of these services for everyone? What are the needed demographics to grow this type of business? In today’s…

Published in Retail/Sales