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DERMASCOPE The authority on professional skin care

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Self-Care and the Burnout Connection

Written by Becky Kuehn

Is there a connection between lack of self-care and potential burnout? Let me set the stage and see if you can identify with any part of this scenario. You set the alarm, but after tossing and turning most of the night, you get up before it goes off because you have so much to do (always). But, you are type-A, (maybe a little ADD like…

Published in Esthi TLC

Best Sanitation Practices Between Services

Written by Brittany Facio

The moment a guest walks into your treatment room, it should be clean in such a way that they should feel as if they are the first person to be treated in your space. A great way to ensure this is to stay organized. By being organized, you will allow yourself to quickly turn over your treatment area, so that you can spend the appropriate…

Published in Spic and Span Spa

LED for Pigmentation – Yes or No?

Written by Pam Cushing

We all know fashions come and go, but the one trend that hasn’t changed for decades is the desire for a bronzed and healthy skin. This trend, popularized in the 1920s by fashion icon Coco Chanel, was viewed as the sign of health and a degree of wealth and privilege. The trend and desire for the healthy glow has persisted through the decades – from…

Published in The LED Playbook

Online Giveaways

Written by Kelly Conlan

In this increasingly digital environment, you’ll be hard pressed to find a business that does not list social media growth as an annual goal year after year. Businesses have realized the necessity of cultivating a large and engaged social media following. However, realization is only half the battle. The hard work begins with developing and implementing an effective growth strategy. Thankfully, social media strategists have…

Published in Websentials

How to Choose a Social Media Platform to Best Tell Your Story

Written by Color Up Therapeutics

At the end of 2019, there were 3.48 billion social media users. That worldwide total grew 9% from 2018 to 2019.1 If your spa, skin care, or wellness business is not being social, those statistics prove social media marketing must become a priority. March’s article is the first in a two-part series focusing on the steps for choosing a platform to meet your specific goals.…

Published in Spa PR Made Easy

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