The four P’s of marketing, also known as a marketing mix, include product, price, place, and promotion. The idea is simple: find a way to select the right product, price it so consumers will want to buy it, place it in the marketplace so it is easy to find, and promote it to get the word out that it is exactly what consumers need right…

Immediately following delivery of a newborn, nourishment first comes in as colostrum. This colostrum contains antioxidants and is antimicrobial, antiviral, antibacterial, antifungal, and antiinflammatory to protect the newborn against disease and promote health by creating a strong immune system. After a few days, breastmilk comes in to nourish the baby. Breastmilk contains a saturated fat called lauric acid that is also antiviral and antibacterial. Both…

While scars were once paraded as a badge of courage, men and women alike are becoming more diligent in minimizing the textural malformity left behind after surgical intervention. Every time the skin is cut, it leaves a scar. And, while a surgeon strives to leave as seamless a mark as possible, several factors wholly influence the degree of disfigurement. Patient participation in aftercare is paramount…

Aperfect complexion does not stop at the jawline. Clients need flawless-looking, soft, touchable skin from head to toe. This is especially true now, at the start of the dry, cold winter months. One of the most natural treatments available, in many different forms, is body exfoliation. Different forms of exfoliation are best for different areas of the body and for skin types. From sugar to…