Being a skin care professional or aesthetician comes with the previously surrounded notion of being in the treatment room, offering facials, waxing, and other fun niche services. However, being a modern professional can now mean…

In the digital age, Instagram seems to always be a hot topic. However, there are a few guidelines as far as the do’s and don’ts of Instagram to set skin care professionals up for success.…

Let’s be honest. Aestheticianswear many hats. They clean, prepare, perform services, study, do laundry, and so much more. So I get it; you want to grow your social media following and clientele base but you…

Choosing where to grow your digital business can be one of the hardest parts of growing a digital presence. There are so many platforms and to some of you, it can feel completely overwhelming. That…

Welcome to 20201. Now doesn’t that just sound like the future? Well, it kind of is. Welcome to the future and how you will advertise yourself, services, and business. Even if you aren’t a business…